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<!--Generated by Squarespace Site Server v5.8.3 (http://www.squarespace.com/) on Tue, 01 Dec 2009 22:43:40 GMT--><rss xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:dc="http://purl.org/dc/elements/1.1/" version="2.0"><channel><title>Marketing ideas from members</title><link>http://imagoworld.squarespace.com/marketing-ideas-from-members/</link><description></description><lastBuildDate>Thu, 26 Feb 2009 15:50:34 +0000</lastBuildDate><copyright></copyright><language>en-US</language><generator>Squarespace Site Server v5.8.3 (http://www.squarespace.com/)</generator><item><title>Build Referrals using a Group Therapy model</title><dc:creator>TimImago</dc:creator><pubDate>Thu, 26 Feb 2009 15:39:52 +0000</pubDate><link>http://imagoworld.squarespace.com/marketing-ideas-from-members/2009/2/26/build-referrals-using-a-group-therapy-model.html</link><guid isPermaLink="false">176675:3345889:3139533</guid><description><![CDATA[<p>I had breakfast the other day with Jayne Gumpel, and she shared this idea with me.</p>
<p>The discussion started because Jayne told me she had some new clients arriving as&nbsp;I left.&nbsp; "New clients in the depth of a recession - great" I said " How do you do it?"</p>
<p>"Oh - I don't have to anything now" she said "there's enough former clients out there to refer me"</p>
<p>"OK- but how did you get to that point?" I asked.</p>
<p>&nbsp;</p>
<p>Here's how Jayne started off building a large group of clients who could refer.&nbsp; She developed a very lowcost group therapy approach, and let the therepists who refer to her offer it to their clients.&nbsp; For example, someone seeing an individual client might say "This might be great for you and your partner to go on".</p>
<p>Jayne offered 4-6 group sessions at a total cost of $100 per couple!&nbsp; The groups were fairly small, and each lasted 2 hours.&nbsp; Couple's loved them, and when the time was right, told their friends that Jane was a great person to go to for couples work.</p>
<p>Of course to make this work, you need to have built your professional referral network already, so see our <a href="http://imagoworld.squarespace.com/practice-building/">Practice Builder Guide</a> for more information on how to do that.</p>
<p>To give a great experience, Jayne put some structure into the process, typically including the following:</p>
<ul>
<li>Start with a meditation of guided imagery</li>
<li>Use a volunteer couple to demonstrate and teach the dialogue</li>
<li>Run a discussion around the demonstration</li>
<li>Send couples home to practice</li>
<li>Closing meditation</li>
</ul>
<p>You can contact <a href="mailto: groupworks@aol.com">Jayne Gumpel</a> if you would like her to send you an outline of how she runs groups</p>]]></description><wfw:commentRss>http://imagoworld.squarespace.com/marketing-ideas-from-members/rss-comments-entry-3139533.xml</wfw:commentRss></item></channel></rss>