<?xml version="1.0" encoding="UTF-8"?>
<!--Generated by Squarespace Site Server v5.8.3 (http://www.squarespace.com/) on Tue, 01 Dec 2009 22:42:46 GMT--><feed xmlns="http://www.w3.org/2005/Atom" xmlns:dc="http://purl.org/dc/elements/1.1/"><title>Marketing ideas from members</title><subtitle>Marketing ideas from members</subtitle><id>http://imagoworld.squarespace.com/marketing-ideas-from-members/</id><link rel="alternate" type="application/xhtml+xml" href="http://imagoworld.squarespace.com/marketing-ideas-from-members/"/><link rel="self" type="application/atom+xml" href="http://imagoworld.squarespace.com/marketing-ideas-from-members/atom.xml"/><updated>2009-02-26T15:50:34Z</updated><generator uri="http://www.squarespace.com/" version="Squarespace Site Server v5.8.3 (http://www.squarespace.com/)">Squarespace</generator><entry><title>Build Referrals using a Group Therapy model</title><id>http://imagoworld.squarespace.com/marketing-ideas-from-members/2009/2/26/build-referrals-using-a-group-therapy-model.html</id><link rel="alternate" type="text/html" href="http://imagoworld.squarespace.com/marketing-ideas-from-members/2009/2/26/build-referrals-using-a-group-therapy-model.html"/><author><name>TimImago</name></author><published>2009-02-26T15:39:52Z</published><updated>2009-02-26T15:39:52Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p>I had breakfast the other day with Jayne Gumpel, and she shared this idea with me.</p>
<p>The discussion started because Jayne told me she had some new clients arriving as&nbsp;I left.&nbsp; "New clients in the depth of a recession - great" I said " How do you do it?"</p>
<p>"Oh - I don't have to anything now" she said "there's enough former clients out there to refer me"</p>
<p>"OK- but how did you get to that point?" I asked.</p>
<p>&nbsp;</p>
<p>Here's how Jayne started off building a large group of clients who could refer.&nbsp; She developed a very lowcost group therapy approach, and let the therepists who refer to her offer it to their clients.&nbsp; For example, someone seeing an individual client might say "This might be great for you and your partner to go on".</p>
<p>Jayne offered 4-6 group sessions at a total cost of $100 per couple!&nbsp; The groups were fairly small, and each lasted 2 hours.&nbsp; Couple's loved them, and when the time was right, told their friends that Jane was a great person to go to for couples work.</p>
<p>Of course to make this work, you need to have built your professional referral network already, so see our <a href="http://imagoworld.squarespace.com/practice-building/">Practice Builder Guide</a> for more information on how to do that.</p>
<p>To give a great experience, Jayne put some structure into the process, typically including the following:</p>
<ul>
<li>Start with a meditation of guided imagery</li>
<li>Use a volunteer couple to demonstrate and teach the dialogue</li>
<li>Run a discussion around the demonstration</li>
<li>Send couples home to practice</li>
<li>Closing meditation</li>
</ul>
<p>You can contact <a href="mailto: groupworks@aol.com">Jayne Gumpel</a> if you would like her to send you an outline of how she runs groups</p>]]></content></entry></feed>